The End of Interruptive Advertising -- Kyle Heller (Co-Founder & CSO, Cinematique)
Kyle Heller is the Co-Founder and Chief Strategy Officer of Cinematique, a technology platform for interactive and shoppable video. Prior to launching Cinematique, Kyle founded online-voting platform Convote and award-winning production company Varient.
In this episode, we chronicle Kyle’s journey from filmmaker to tech entrepreneur and discuss interactive video experiences. Kyle points out that the video format hasn’t changed much in the past century, but now that we’re all on connected devices, the future of video will be much more immersive. In an era of ad blockers and short attention spans, native advertising, influencer marketing, and interactive content experiences will replace interrupt-driven advertising.
Host: James Creech
ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content revolution to the rise of multi-channel networks (MCNs) and the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital video.
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ABOUT THE HOST James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential creator management platform for next-generation media companies.
OUR SPONSOR This episode is brought to you by Mediakix, the leading influencer marketing agency, which connects the world’s top brands with engaged audiences through social media influencers. Their campaigns drive brand awareness, audience engagement, and product sales for brands like Nordstrom, Blue Apron, David Yurman, Hallmark, and more. Visit http://www.mediakix.com to get started with your influencer campaign today.