MCN 2.0: International Growth & Verticalization (2012 - 2015)
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This is the third episode in a four-part history of MCNs. After an initial land grab, MCNs began to expand internationally and focus on specific audience niches and content verticals. The major MCNs to emerge during this second period include DanceOn, Kin Community, Tastemade, Mitú, and Whistle Sports, all of which placed significantly less importance on YouTube ad revenues and a greater emphasis on brand dollars and other revenue streams.
Host: James Creech
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