MCN 1.0: The Land Grab (2009 - 2012)

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This is the second episode in a four-part history of MCNs. We discuss the early MCN land grab to sign top talent and reach massive scale, driven by players like Machinima, Maker Studios, Fullscreen, AwesomenessTV, and StyleHaul. During this early period, MCNs monetized primarily through YouTube ad revenue, brand deals, and some original productions.

Host: James Creech

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All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates...