Investing in the Future of the Creator Economy -- Benjamin Grubbs (Founder & CEO, Next 10 Ventures)
Ben and I cover a lot of ground in this wide-ranging conversation, from his experience building commerce and media businesses in APAC to his decision to launch a venture fund focused on the next 10 years of creator-led innovation. We talk about challenging conventional wisdom and using data insights to inform international strategy, how existing infrastructure in the U.S. is at times a barrier to adopting new technologies, and the cultural export value of media. Ben shares lessons learned from Taobao’s success over eBay in China, experiments in creating digital-first IP during his time at Turner, and what prevented Google from launching YouTube Kids as a subscription VOD service.
Host: James Creech
ABOUT THE SHOW
All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media.
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ABOUT THE HOST
James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands.
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