Benedikt Kraus is an esports industry veteran and the former Vice President of Global Media Network at ESL. Prior to joining ESL, Benedikt competed in professional Counter-Strike, worked as an editor at early esports magazines, and served as a TV editor for GIGA Digital Television.
In this episode, we discuss the evolution of esports and the competitive gaming industry. Benedikt explains how monetization has improved over time, from the early days of display advertising to the current focus on influencer marketing and integrated sponsorships. We also debate the merits of a franchise system versus open leagues, the future of new streaming services like Mixer and Caffeine, and the differences between esports in the U.S. and Europe. Finally, Benedikt shares his thoughts on underrated game titles and his fascination with the potential for AI-driven content creation.
Host: James Creech
ABOUT THE SHOW
All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media.
ABOUT THE HOST
James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands.
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