Sports Media, Live Stream Shopping, & The Future of Audio -- Christopher Erwin (Founder, RockWater Industries)

Christopher Erwin is the Founder of RockWater Industries, a strategic growth advisory firm for next-generation consumer brands. Chris started his career in finance and M&A before going to business school and transitioning into media and entertainment. Prior to RockWater, he served as the COO of Big Frame before and after the digital talent agency’s acquisition by AwesomenessTV. Chris is also the creator and host of The Come Up, a podcast featuring untold stories from entrepreneurs and leaders.

In this episode, Chris and I discuss the ever-increasing value of sports media rights, opportunities to personalize live entertainment experiences, and how sports betting companies are getting into the media game. Chris also shares his enthusiasm for live stream shopping – pointing to leading indicators from Asia and highlighting the key differences in Western markets. Finally, we debate the future of the social audio space and argue that all brands must ultimately become content companies.

Host: James Creech


If you enjoyed this episode, please leave us a review!


If you’d like to make a small monthly donation  to help support future episodes, please visit


All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media.

Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates!


James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Measure Studio (next-gen social media analytics) and Paladin (the essential influencer marketing platform).