Celebrities vs. Influencers: The Changing Nature of Fame -- Evan Britton (Founder, Famous Birthdays)

Evan Britton is the Founder of Famous Birthdays, a website that profiles celebrities and social media stars in what Evan describes as "Wikipedia for Generation Z." Prior to Famous Birthdays, Evan founded Site Launcher to offer services to web domain registrants and later founded ResourceWebs, which operated a network of educational web properties.


In this episode, Evan and I examine the collision of traditional celebrities and Internet personalities. Actors, musicians, and pro athletes are now building large social audiences and collaborating with online influencers, like Will Smith bungee jumping with Yes Theory or J. Lo’s music video with Charlie D’Amelio. Evan’s team has followed these changes closely; Famous Birthdays originally featured high-profile celebrities but quickly responded to user demand to add YouTube, Vine, and Instagram creators. Finally, Evan and I discuss the rise of new social networks and debate whether creators and brands should seek to build relationships and monetize their fans on or off social platforms.


Host: James Creech


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ABOUT THE SHOW


All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media.


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ABOUT THE HOST


James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Measure Studio (next-gen social media analytics) and Paladin (the essential influencer marketing platform).