An Inside Look at the OTT Video Landscape -- Ed Laczynski (Founder & CEO, Zype)

Ed Laczynski is the CEO of Zype, a B2B technology company that enables OTT video distribution for media companies. Prior to Zype, Ed served as SVP Cloud Services at Datapipe and then CEO of Clearlogin. Earlier in his career, he worked as a software engineer in the finance and advertising industries before launching his first startup, a tech consulting firm called Ltech.


In this episode, we explore everything related to Over The Top (OTT) video distribution. This technological shift is fundamentally changing the way consumers watch video from traditional broadcast and cable to Internet-delivered content. Ed explains the different business models for OTT video, from SVOD for serialized content with loyal audiences to TVOD for niche content and AVOD for mass-market audiences. We also consider the economic and strategic imperatives for entertainment brands to build their own service versus licensing content to a distributor like Netflix, Hulu, or Amazon. And finally, we debate OTT video’s greatest challenges: content discovery, fierce competition for audience, and monetization.


Host: James Creech


ABOUT THE SHOW
All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content revolution to the rise of multi-channel networks (MCNs) and the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital video.


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ABOUT THE HOST
James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands.


OUR SPONSOR
This episode is brought to you by Shareability, a social content company that makes videos people actually want to watch. They work with brands and influencers to create content that explodes across the web through social sharing and organic discovery. For years, Shareability has been topping the charts with crowd captivating videos for brands like Pepsi, Pizza Hut, Sony Entertainment, and Cristiano Ronaldo’s ROC, delivering over 1B views, 5M shares, and 50,000 press mentions. Check out some examples of their work on shareability.com.

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