An Inside Look at Social Video Advertising -- Loren Rochelle (Co-Founder & CEO, NOM)
Loren Rochelle is the Co-Founder and CEO of Not Ordinary Media (NOM), which helps advertisers optimize video buys across social media platforms. Prior to launching NOM, Loren was an Account Director at Giant Media and the VP of Accounts at Channel Factory.
In this episode, Loren explains the evolution of social video distribution – from the early days of video seeding to today's more transparent and data-driven approach to paid media. We discuss industry challenges like brand safety, the emergence of Snapchat and Musical.ly as new video platforms, and Loren’s predictions about the future growth of live streaming and shoppable video. Finally, she encourages other entrepreneurs to build a strong support network and “be relentless” in pursuing their dreams.
Host: James Creech
ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content revolution to the rise of multi-channel networks (MCNs) and the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital video.
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ABOUT THE HOST James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential creator management platform for next-generation media companies.
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