East Meets West: Helping Chinese Creators Reach a Global Audience -- Ivy Wong (Founder & CEO, VS Media)

Ivy Wong is the Founder & CEO of VS Media, a next-generation media network focused on Chinese creators and audience. Ivy started her career in media sales for Yahoo! before serving as COO of TVB.com and later CEO of Next Mobile. Prior to VS Media, Ivy founded media and commerce platform VISS and later led HMVideal as CEO.


This episode took place during a special live stream for All That Matters 2020, Asia’s preeminent conference for the music, sports, gaming, and online entertainment industries. During our conversation, Ivy explains how VS Media bridges the gap between East and West – helping Chinese creators reach a global audience as well as helping Western talent grow their presence on Chinese social platforms. She predicts that 2021 will bring more niche content and continued growth of social e-commerce.


Host: James Creech


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ABOUT THE SHOW


All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media.


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ABOUT THE HOST


James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands.



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