How to Navigate Advertising on Kids’ Content -- Charles Gabriel (Head of Global Advertising Sales, WildBrain Spark)

Charles Gabriel is the Head of Global Advertising Sales for WildBrain Spark, a premium kids and family AVOD network. Charles started his career in finance before transitioning to media, initially at Broadband Enterprises and later at 5min Media, AOL, and Maker Studios. Prior to joining WildBrain Spark, Charles served as the President of Apester and CRO of First Media U.S.


In this episode, Charles and I explore what advertising looks like in the children’s entertainment space. Charles shares best practices for ad targeting based on content rather than audience demographics, and we debate the future looks like in a world without cookies. Finally, we touch on Instagram’s latest child safety measures, Roblox going public, and the arms race for kids’ content among SVOD platforms.


Host: James Creech


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ABOUT THE SHOW


All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media.


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ABOUT THE HOST


James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Measure Studio (next-gen social media analytics) and Paladin (the essential influencer marketing platform).