Standardizing TV and Online Video Measurement -- Ross McCray (Co-Founder & CEO, VideoAmp)

Ross McCray is the Co-Founder & CEO of VideoAmp, an adtech company seeking to standardize linear TV, OTT, and digital video measurement. Prior to VideoAmp, Ross served as the Head of Product & Technology at Channel Factory.

In this episode, Ross and I examine the differences between traditional TV and online video measurement, which served as the original inspiration behind VideoAmp. We also share a number of productivity hacks, from strict time management tracking to sleep optimization, and Ross explains his theory of work/life integration. Finally, we discuss the growing focus on consumer privacy and what the future holds for companies so focused on user data collection.

Host: James Creech


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All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media.

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James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands.


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