Democratizing Audio Content Creation -- Austin Petersmith (Founder & CEO, Racket)

Austin Petersmith is the Founder & CEO of Racket, an app for creating and sharing 99-second audio clips. Austin started his career in journalism before becoming a developer evangelist for early SaaS products. In 2014, he started an email newsletter called ReadThisThing that was acquired by, where he ultimately served as President & GM. He then co-founded Capiche, which was acquired by Vendr, before dedicating his time to building Racket. Austin is also a General Partner at Coughdrop Capital, investing in early-stage startups with his brother Stu.

In this episode, Austin and I explore the evolution of digital audio. We discuss a few of podcasting’s inherent problems, the competition among social networks to roll out audio formats, and how much the Clubhouse-inspired hype cycle mirrors reality. We also touch on the “building in public” trend and other transparency movements among early-stage SaaS companies. Finally, Austin shares his approach to startup investing and offers advice to those looking to write their first angel checks.

Host: James Creech


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All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media.

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James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for brand and agencies.