The most effective intervention is also the least respected. Not just in medicine, but in every element of our culture. Yes, in fact, it’s all in your head. That’s a good thing.

Akimbo is a weekly podcast created by Seth Godin. He's the bestselling author of 19 books and a long-time entrepreneur, freelancer and teacher.

You can find out more about Seth by reading his daily blog at seths.blog and about the workshops at akimbo.com.

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