Paid Search with Dean Duffield

A Digital's paid search expert Dean Duffield joins Andrew Armitage to talk about planning and preparing for a paid search campaign.



There's little point in simply setting up a few ads and giving Google some budget - the results will likely be disappointing.



In this episode, we'll talk about the planning and preparation needed before you start a paid search campaign and why it's not as straightforwards as turning on a tap o qualified leads.