Influencer Marketing with Jenna Vernon of Collective Comms

Influencer marketing hit the headlines early in 2019 following the Netflix documentary Fyre Festival. But while influencer marketing has been around for a while, its often seen as the preserve of celebrities with millions of global followers. As influencing has become a new career option, we talk to experienced marketer Jenna Vernon about how you might set about running a your own campaign with influencers on social media.