User Generated Content with Lorraine Ball

In this episode of the Clientside podcast Andrew chats to Lorraine Ball from about user generated content, what it means, how to do it and what to do when it goes wrong.

Lorraine highlights the importance of customer satisfaction and how using reviews, as the most basic level of user generated content offers several opportunities.

We discuss the challenges that data privacy brings and some of the fun user generated campaigns you may have come across online.