How to Utilize Your Book as a Recruitment Tool

How can you turn trauma and the taboo into a practical handbook? Jane Duncan Rogers is a coach, speaker, and not-for-profit founder who helps people establish end-of-life plans. Today she joins Lucy to discuss how her book, Before I Go, helped her package her personal experience into an effective and palatable guide that seeks to change the way we think about “The D-Word”. Not only has she turned a conversation-stopper into a tool to use with her clients, she’s created training material for new end-of-life plan coaches.

“Life was showing me what I needed to do next, and all I needed to do was show up.”

-Jane Duncan Rogers


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9:37 - How unpacking emotional work in a business-like way helps you be more firm with your audience.


11:28 - The importance of having a supportive network.


15:10 - What it means to be sitting on a “mountain of value”.


18:18 - How writing helps bring your specialties and experience together cohesively.


19:39 - Why you’re never lost for content when you’ve got a book in your repertoire.


21:46 - How your book acts as a recruitment tool.


30:24 - The key things Jane’s book has brought her.


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