E44 That Great Business Show, Sky Media €200k prize, Leonie Lynch JUSPY, Michael Egan MEGAFAB, Lucy Gernon woman business coach
E44 That Great Business Show
2.00' Malcolm Murray, Director of Sales, Sky Media tells us how ten businesses can benefit - for FREE - from a total €200,000 value of TV advertising on Sky channels - €20k of airtime value per business. All the businesses have to do is to make the ad (which may only cost the business €1,500) and then (if chosen) those businesses can advertise nationally or right down to the individual households on Sky channels. Up to 200,000 homes might see your ad up to four times - a great launch for a small business. Sky Media has a system called AdSmart that can identify your perfect audience. Applications must be in BEFORE 3rd of August. More details www.adsmartfromsky.ie
Malcolm's 'hire in a heartbeat'...Richard Branson.
16.00' Leonie Lynch, Juspy, selected for the Amazon LaunchPad programme, tells her story of why her health drink's first iteration had to change from a 'ready to drink' formulation and then she had to 'pivot to powder'. She talks about her 'bias'...and discusses how bias in business can skew your business decisions, not always for the better. She explains how she got in touch with Teagasc and how wonderful Eddie O'Neill and Wendy Roberts in Teagasc were in helping develop her product and make it taste like Terry's Chocolate Orange. She recommends Trust Pilot as a sales tool. She's about to ship to Singapore and hopes for a successful exit in seven years.
And her 'hire in a heartbeat'...it took some time to get a name from her but she finally opted for her own sister, Sharon McMeel.
37.00' Michael Egan, founder of MegaFab, based in Glenamaddy, Co. Galway. Having spent 32 years in companies including Kingspan he decided to go out on his own, making and selling products that he creates based on demands that he sees himself in his daily life, particularly around farms and farmyards. He had no plan when he finally left Kingspan and explains how he ended up setting up his own business and how his main product at the moment, his Tipsy Bin came about...and then how MoMate emerged. He explains the difference between a registered design (very cheap) versus (a very expensive) patent that then has to be protected (more costs). He references a Cavan based YouTuber called Adrian Morris who has been a huge help in marketing the Tipsy Bin.
His 'hire in a heartbeat' - 'farmer' Jeremy Clarkson
57.00' Carlow based business and mindset coach for women, Lucy Gernon. She explains many of the differences between men and women in the way they sell themselves in business. She references a great book called The Chimp Paradox by Professor Steve Peters who has analysed these differences and she recommends a second book, Positive Intelligence by Shirzad Chamine. She introduces us to two of her favourite quotes, 'Her success is not my failure', and 'She's not your competition, she's proof it can be done' and explains how she uses those in her coaching. Her one big tip, 'ask for help'. www.LucyGernon.com
Her 'hire in a heartbeat' - marketing guru Catherine Casey
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