E 43 That Great Business Show - Dave O'Hora, Southern.ie , everything you wanted to know about Facebook but were afraid to ask

75% of Irish adults have a Facebook page - but many, many businesses are clueless on how to use this fantastic Business to Consumer tool - in this episode Dave O'Hora, director of Limerick based marcomms company Southern.ie gives us some seriously interesting insights into how to successfully hack Facebook data for your business.

  • Why 1,000 is the magic number
  • How to crack that Facebook 'limiter' and find your small, but beautifully formed, target audience
  • How to use Facebook Ad Manager and ask the right question of it
  • Why Facebook information is useful to even the smallest of businesses
  • The importance of telling stories, and how Lidl and Aldi use story telling to become Ireland's most popular Facebook pages
  • Lidl's most engaged pages include articles on period pains, NOT selling Covid related items etc....but not selling apples or oranges
  • If you haven't heard of Cian Twomey, why you need to do so
  • Why 'in the normal scheme of things' - you need to pay, but not much, to promote your business on Facebook
  • Love-ins on LinkedIn
  • Engaging content is about telling stories, 'doing a Jerusalem' , 'Pringles missing 4 inches' etc
  • Converting 'likes' into actual business
  • Facebook competitions and 'prize pigs'
  • Why hotels put ads onto the online death notices page
  • Most successful page in Donegal is the Donegal Daily online news for the Donegal area
  • How Limerick based Connolly's Menswear uses videos to get people to buy a suit, but not online
  • Why 'friendship' sells
  • How you can set up your own TV channel
  • The amount of money / resources wasted on the wrong channels and the wrong content
  • Top pubs and how they engage with their customers on Facebook, but to what benefit?
  • Home Store and More, one of the few Irish brands that makes it into the Top 10, and why...
  • LadBible is #1 for people 18 - 34
  • McDonagh Junction Shopping Centre is big in Kilkenny
  • Why we're getting less brand aware
  • Tasty versus TheTaste.ie
  • Three brilliant ideas on how to make $$$ - be Columbo, buy a mirror and look at yourself in it, give Mark Zuckerberg some money
  • Going 'native' with your local newspaper
  • And, his 'hire in a heartbeat',... Junior Série, a Brazilian data analyst working with Southern.ie



See acast.com/privacy for privacy and opt-out information.

More from That Great Business Show

  1. 01:18:58Episode 53 That Great Business Show, Keavy Ryan & Sean McKeon on SAYE scheme problems, Geraldine Jones, Skin Formulas, Oran Mulvey, Shane O'Sullivan, Glimpse, Roisin Carroll, Carroll EstatesSep 24, 2021
  2. 56:53Episode 52 That Great Business Show - Eamonn O'Reilly, CEO, Dublin Port CompanySep 17, 2021
  3. 53:51Episode 51 That Great Business Show - Fidelma McGuirk, founder & CEO, PayslipSep 10, 2021
  4. 01:06:28Episode 50 That Great Business Show - Rachel Reidy, Allbright Ireland , Robbie Scanlan, Allied Imports - Orlaith Duff, Oonagh Whyte, Field QueensSep 03, 2021
  5. 01:17:22E49 That Great Business Show - Neil Hughes, Baker Tilly, - Shane Kiernan, IAMUS robots, - Jeud Ennis, Signworks.ieAug 27, 2021
  6. 01:10:49E48 That Great Business Show - Catherina 'Cat' Butler - Naked Collective, Alan O'Neill - 'supercharge your business', Catherine Cleary, Ashe Conrad Jones - Pocket ForestsAug 20, 2021
  7. 01:07:21E47 That Great Business Show - Aaron Hannon, Luminate Medical; Mitchell O'Gorman, xWave; Rachel and Brian Nolan, NoBoAug 13, 2021
  8. 01:01:08E46 That Great Business Show - A masterclass in worldwide fashion retailing, given by Breege O'Donoghue, former global director Penneys/Primark Aug 06, 2021
  9. 01:05:43E45 That Great Business Show - Yvonne Comer, Rugby Smarts, Eoin Heverin, FoodieSave, Stephen McPeake, Civic DollarsJul 30, 2021
  10. 01:15:51E44 That Great Business Show, Sky Media €200k prize, Leonie Lynch JUSPY, Michael Egan MEGAFAB, Lucy Gernon woman business coachJul 23, 2021