The Guardian is a media organisation with a long heritage when it comes to podcasting - in fact, it was while writing for The Guardian that journalist Ben Hammersley that first coined the term ‘podcast’ back in 2004. Not only did it christen the format, however, The Guardian has also fully embraced it. With shows including Today In Focus, Comfort Eating with Grace Dent and many more besides, The Guardian is extremely active in the podcast space across a number of categories, including a newly launched pop culture analysis podcast with Chanté Joseph. 

On this week’s episode of PodPod, Adam and Rhianna sat down with Nicole Jackson, The Guardian’s head of audio, to find out more about how the organisation approaches new launches, why sound design is so important, and how to approach sensitive subjects appropriately, as well as what makes a podcast really stand out among the crowd.

Hosted by Rhianna Dhillon, and produced by Emma Corsham for Haymarket Business Media.

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