The Purpose of Business (Simon Sinek)

Simon Sinek is an optimist, a New York Times bestselling author, and the speaker behind the third-most-watched TED Talk of ALL TIME - "How great leaders inspire action," where he popularized the concept of "Starting with your Why." He's advised leaders and organizations in almost every industry, from finance to fashion and even the US military. He's fascinated by people and organizations that impact the world for good - which explains why he and Ric have become close friends. This is 3 Things, with Simon Sinek.

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